Aug 7th, 2008 · This is the costliest Olympics ever, with the top 12 sponsors spending around $866 million. But marketers say many Chinese still can't identify who the official sponsors are. And many are asking if the investment is worth it.
Jul 24th, 2008 · With sporting fame comes corporate sponsorship, television appearances, and fat paychecks. But in China, athletes are expected to let the government manage their image and to hand over a substantial cut of their earnings.
Dec 14th, 2007 · Singer Celine Dion is set to end her five-year run at Caesars Palace. The show, along with merchandising and sponsorship money, grossed $500 million. It's a far cry from when casinos used to book the likes of Frank Sinatra just to get people to stay in the casinos longer and gamble more.
Apr 11th, 2007 · Responding to comments by radio host Don Imus, Proctor and Gamble has pulled all of its advertising from MSNBC's daytime schedule. Staples is also yanking their ads, and Bigelow Tea is considering a suspension of sponsorship.
Feb 23rd, 2007 · Most Americans have heard of the Iditarod Sled Dog Race. With its big corporate sponsorships and huge field of entrants, it's the Indy 500 of mushing. But there's another 1,000-mile adventure in Alaska: The Yukon Quest International Sled Dog Race, through Alaska and Canada's Yukon.
Nov 17th, 2006 · As long as you can remember, that famous San Francisco bridge was called the Golden Gate. Now the name could be changing. Despite toll collections, the bridge is losing money. So officials are considering corporate sponsorships. It could eventually be the Wells Fargo Golden Gate Bridge. Or the Wal-Mart Golden Gate Bridge. Or the Wendy's Golden Gate Bridge, or the McDonald's Golden Arches Bridge. Officials insist they'll do something tasteful.
Sep 29th, 2006 · Big money prizes and corporate sponsorship are changing the face of competitive bass fishing. ESPN recently acquired the Bass Anglers Sportsman's Society and is trying to develop the sport's tournaments as major TV events.
Jun 19th, 2006 · Some 1,000 Dutch soccer fans were presented with an odd conundrum when they tried to watch their national team's game in Stuttgart, Germany. They were ordered to give up their pants -- or they would not be allowed into the viewing area. The problem involved beer sponsorship.