Get to Alaska 'B-4-U-DIE' **

Oct 6th, 2005 · A new advertising campaign for Alaska tourism features billboards with the slogan "B-4-U-DIE" -- or "before you die." Ron Peck, Alaska Travel Industry Association's chief, explains that the campaign targets Alaskan tourism's main demographic market: "swinging seniors."

Keywords: senior · Alaska · campaign · Alaskan · Advertisers · Swinging · tourism · demographic · slogan · billboards · Ron Peck