Oct 16th, 2008 · Sometimes that 15 minutes of fame turns into an hour. Satirists Bruce Kluger and David Slavin present the promo for a fictional epic called Joe the Plumber — it's the story about the one man equipped to fix the nation's plugged up economy.
May 19th, 2008 · Marketers banking on the new Indiana Jones movie are using Lego products to draw younger fans. A similar promotion worked well for Lego after the revival of the Star Wars film series.
Jul 18th, 2007 · Part of the campaign to promote the new Simpsons movie is turning real 7-Eleven retail stores into Kwik-e Marts, the fictional convenience store of the series. Ad agency Leo Burnett says its idea was co-opted.
May 16th, 2007 · Large companies are using social networking sites such as MySpace to market to young people. But they're not just buying ads; the companies create their own profiles in the hope that they will prove popularity. Youth Radio's Jordan Monroe reports that young people are pretty savvy about marketing -- but they "friend" the fast-food and movie promos anyway.
Apr 10th, 2007 · American Airlines says 48 percent of its passengers are women. So the carrier took suggestions from women in focus groups on how to redesign planes. Among the results: purse hooks on business-class seats and "Girlfriend Getaway" promo packages.