Aug 14th, 2008 · When he was a child, Howard White's mother taught him the importance of a simple, polite greeting. Now an executive at Nike, White believes everyone he meets deserves to be acknowledged. For him, that begins with "hello."
Sep 26th, 2007 · Nike has launched a sneaker designed specifically for Native Americans. It's built to fit their feet and in hopes of promoting physical activity within a community that struggles with obesity-related diseases. Melissa Block talks with Sam McCracken, manager of Nike's Native American Business program.
Jun 7th, 2007 · Sam Eaton of Marketplace talks to Madeleine Brand about Lebron James, star player for the Cleveland Cavaliers. The Cavaliers take on the San Antonio Spurs in tonight's opening game of the NBA championship series. It is the first time Lebron has played for the championship. And Nike has big plans for marketing him. The question is how Lebron's gaining fame will effect Nike's investment in him.
Dec 12th, 2006 · Nike offers new shoes that are designed to work in conjunction with iPods. But University of Washington researchers have found that radio frequencies from the shoes make them vulnerable to tracking and surveillance.
Sep 25th, 2006 · Cullen Jones surprised the swimming world in August with a victory in the 50-meter freestyle at the U.S. Nationals. The victory impressed Nike enough to sign Jones to the richest endorsement deal ever for a short distance swimmer, more than $2 million over the next seven years. Nike hopes this black swimmer will continue to prove himself in a sport desperately seeking diversity.
Sep 20th, 2006 · Cullen Jones surprised the swimming world in August with a victory in the 50-meter freestyle at the U.S. Nationals. The victory impressed Nike enough to sign Jones to the biggest endorsement deal ever for a short-distance swimmer. He'll receive more than $2 million dollars over the next seven years. From member station WUNC in North Carolina, Dave DeWitt reports.
Sep 14th, 2006 · If you are a runner who wants to push yourself harder, Nike and Apple have released a sports shoe that provides instant feedback. But as one sports store owner says, there is still no substitute for a well-fitted shoe.
Jun 8th, 2006 · Two major shoe companies have much at stake as World Cup soccer play begins. Nike, which made deals with Brazilian stars, is trying to put a dent in Adidas' long dominance of the soccer market.