Oct 29th, 2008 · The Nielsen ratings company no longer measures Spanish language audiences separately from the general market. Univision has been regularly beating the four major networks in some prime time slots and during newscasts. Has Univision has been able to convert its comparatively high ratings into ad dollars?
Jul 11th, 2008 · For decades, the way the TV networks and advertisers worked together was simple. A lot of people watched TV, the Nielsen company estimated just how many, and the advertisers paid for airtime based on the Nielsen ratings. Now, the TV industry is changing and Nielsen is trying to keep up.
Dec 30th, 2007 · NPR's John Nielsen shares some of his most striking tape from 2007. On a reporting trip to California's Farallon Islands, Nielsen was mobbed by legions of Western Gulls that make their homes there.
Aug 30th, 2007 · Nielsen Media Research dispenses with a separate ratings system measuring the size of audiences for Spanish-language TV. That programming is now measured alongside the English-language programming of major networks and cable, enabling advertisers to compare the audiences.
Jan 29th, 2007 · In the past, the Nielsen Media Research only counted 18- to 24-year-old viewers when they were living at home with their parents. Now, Nielsen will try to track their viewing habits even when they're away at college. The change is expected to boost ratings for TV shows popular with younger viewers. Robert Siegel talks with The New Yorker magazine's media critic, Ken Auletta.
Jul 11th, 2006 · Nielsen Media Research will, for the first time, provide formal ratings for TV commercials. Until recenty, Nielsen focused on TV shows, but has expanded its research into other media. Janet Babin of Marketplace tells Madeleine Brand the service may reshape the length and content of TV ads.
Jun 15th, 2006 · Audience-tracker Nielsen Media Research has plans to expand its coverage to viewing devices beyond TV. John Dimsdale of Marketplace says the move could mean big changes for the industry.
Sep 26th, 2005 · Nielsen Media Research, the company that provides TV ratings, launched its rating tool, Local People Meters (LPMs), three years ago. But broadcasters insist the figures are not measuring minority viewers accurately. Joel Rose of member station WHYY reports.