Jul 22nd, 2008 · Many manufacturing jobs vanished in the northeastern U.S. a long time ago, but some small businesses are still making a success of it. Eddie's Wheels in Massachusetts has built a successful business around creating adaptive equipment for disabled pets.
Apr 22nd, 2008 · The Walt Disney Co. announced the launch of a new film division Monday Disneynature specifically created to produce nature documentaries in wide theatrical release. Nature films have enjoyed limited success among niche audiences over the years, but Disney executives are betting on finding a wider market.
Apr 7th, 2008 · Once, if you were in your 20s and wanted to save the environment, you might have joined Greenpeace. But climate change and a billion-dollar carbon market that trades in carbon credits -- as if they were pork bellies -- have created a new career niche: carbon entrepreneurs.
Feb 26th, 2008 · Federal Communications Commission members are encouraging more diverse content on the airwaves, minority ownership of commercial broadcast outlets and requirements for locally oriented programming. But with the Internet and niche communications, are the first and the last of those three ideas outmoded concepts?
Dec 18th, 2007 · Presidential candidates are targeting their radio ads to different demographics, ethnic groups and regions of the country. But they've been careful not to get too specific in their messages, especially on controversial issues like immigration.
Nov 27th, 2007 · Arbitron, the company that tracks radio listening statistics, is pushing back implementation of a new high-tech tracking system in some major markets after protests. So-called "urban" stations -- programmed for minority and niche audiences -- show big listening drop-offs under the new system.
Sep 13th, 2007 · Mark Penn, a Democratic pollster who advises Sen. Hillary Clinton's campaign, talks about Microtrends. Penn's book identifies dozens of niche audiences, from "caffeine crazies" to "snowed-under slobs."
Aug 13th, 2007 · The band has carved out a niche that combines indie-rock, experimental electronica and alt-country. Balancing synths and pedal-steel with a twangy roots-pop sensibility, the disc impresses with both the depth of its songwriting and the impeccable musicianship that backs it up.