Jul 31st, 2008 · When a New York City doorman won $5 million in the lottery in May, he said the money wouldn't change his life. Richie Randazzo bought a boat, then a Lexus, but he kept working at the same Park Avenue building — until the management company showed him the door for playing hooky one too many times.
Keywords: manager · company · money · New York City · doors · Avenue · lottery · Lexus · doorman · Hooky · Park Avenue · Richie Randazzo
May 15th, 2008 · Paul McCartney got a new hybrid car, but the environmental value was canceled out before he could even start it. Lexus gave him the vehicle, worth $158,000, but instead of sending it by ship, the company had it flown from Japan to England.
Keywords: company · vehicle · Hybrid · environmental · england · flies · McCartney · Paul McCartney · Lexus
Jan 17th, 2006 · Commentator John Ridley explains his take on some American automakers' decision to forgo traditional car names -- like the Deville -- in favor of the alpha-numeric scheme preferred by brands like Lexus and Mercedes-Benz.
Keywords: Americans · numeral · Automakers · Traditional · brands · letters · John Ridley · Devils · Lexus · Mercedes Benz · alpha
May 18th, 2005 · Slate advertising critic Seth Stevenson reviews the latest Lexus commercial blitz, featuring explorers and daredevils discovering the new Lexus on-off ignition buttons in an ancient ice cave, an underwater lair and a heavily guarded art museum.
Keywords: critic · commercial · Holy · museum · Tech · discovering · Advertisers · ancient · Seth Stevenson · explore · buttons · Lexus