Nov 28th, 2008 · Why is it so important to have turkey and stuffing on Thanksgiving? Psychologists discuss how mood, memory and sense of smell can influence what ends up on the dinner table. Find out why aromas trigger vivid memories and how the brain tricks the stomach into overeating.
Jun 20th, 2008 · A new study says that chemicals in coffee's aroma help protect the brain from stress-related damage. A neuroscientist from the project talks about the team's findings and whether we should just sniff our morning coffee instead of drinking it.
May 28th, 2008 · Avon is teaming up with the 007 franchise to create a new perfume. But what is the scent of a Bond girl? Is it the floral aroma of Vesper Lynd, the femme fatale from Casino Royale? Or the steely scent of the villainous Soviet siren in Goldfinger? What Avon hopes to smell is marketing gold.
May 14th, 2008 · Though it may look like parsley, chervil is in a class all by itself. The spring herb with anise aromas is an obvious choice to accent other seasonal favorites such as salmon or trout, asparagus, new potatoes, baby carrots and salads of baby greens.
Nov 16th, 2007 · Britain's Royal Mail teams with an advertising agency to revive old-fashioned junk mail with a new twist: aromas as a branding tool. New envelope technology paired with the idea that just the right scent can speak louder than words is being used starting this month.
Sep 19th, 2007 · In New Mexico -- the largest producer of chiles in the United States -- the spicy peppers are more than just a crop: They're a culture, a way of life. And this time of year, the aroma of roasting chiles permeates the air throughout the state.
May 8th, 2007 · The Scent Marketing Institute estimates that companies will spend big bucks in the next decade on ads with aromas. But some consumers think the ads stink: The "Got Milk?" campaign's cookie-scented ads in San Francisco had to be taken down.
Nov 7th, 2004 · Entrepreneurs have long known that good smells sell, and they're finding new ways to attract customers thourgh the power of aroma. NPR's Wendy Kaufman reports.